This is a blog post about the class I’m teaching at INSEEC Business School in Paris this spring semester 2014.
The official hasthag on twitter is #digitalblast.
A curation of tweets can be found in this custom timeline.
Class Test date confirmed: Wednesday April 23rd
(MCQ, 20 questions, 30 minutes).
Research Paper due date confirmed: Sunday May 11th Midnight.
Find all the informations about the research paper on this page.
Required: create and maintain a twitter account.
Classe 1 : Introduction
Introduction to the Digital Era. Context of the class. Analysis of the media coverage. Important terms in English and French (Digital, Numérique, électronique, ebusiness…).
Class 2 : History of the internet and the web
Required material : 1984 a novel by George Orwell (1948), Tron (1982), You’ve Got Mail (1998).
History of the web : from chimps to chips. The Dunbar’s number in Anthropology, quick history of communication. The WWII and birth of the computers. The 60’s and Arpanet’s legacy. The 70’s digital utopia. The invention of the web by Sir Tim Berners-Lee. The information highways. The Web 2.0.
New Business Models born from the web : the digital distribution of physical goods, the long tail theory (Anderson), the free economy theory (Anderson) and the freemium models, the virtual goods economy.
Class 4 : The Internet Culture
Required Material : The Online Cat-Industrial Complex (Wired, 2010)
The internet memes. The copy, share, edit, remix culture. The Geek approach of topics. Blogging and video-blogging, professional applications. The news industry adapting itself : Buzzfeed, Vice News, Upworthy, Long Reads, Snowfall.
Class 5 : Political Impact
Is digital democratic by nature ? Silicon Valley political agenda, Public Problems and private solutions, disruptivity of services vs protectionism, the Evgeny Morozov analysis of the net delusion, Race, Sex and Social Distinction in the Silicon Valley, the powerful female executives.
Class 6 : Mythologies of the digital world
Required Material : The Pirate Bay : AFK (2012), The Matrix (1999), Neuromancer by William Gibson (1984), Ghost in the Shell (1994),
Mythology of the digital world: the hacker ethos, the notion of cyberspace in literature and cinema, the net-neutrality issue, the techno-libertarianism as a core value of Silicon Valley.
Class 7 : The startup ecosystem
Class 8 : 2014 Trends and Forecast