Of course it makes sense to gum up Instagram with your awesome thing. It’s not like people have had their fill of your Tweets, YouTube Videos, Facebook status updates, rich media eye-rape, projection-mapped city takeovers, bluetooth phone-jackathons, interactive outdoor-o-matics with busloads of people jumping up and down in front of a Kinect, and that mobile-thingy-you-stuck-in-at-the-end-for-good-measure. Oh and of course a bloody #hashtag.
